Digital Marketing as a Service (DMaaS) is a business model where companies outsource their digital marketing needs to a third-party provider. It includes services like SEO, social media marketing, PPC advertising, and content marketing. It offers a comprehensive solution for businesses seeking efficient and outsourced digital marketing strategies.

The seven types of digital marketing services include – Content Marketing, Search Engine Marketing (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay-per-click (PPC) marketing, E-mail marketing, and affiliate marketing.

The five Ps of digital marketing are – Product, Price Promotion, Place, and People. Many marketers consider the 5 Ps an old concept in the light of modern digital consumers. Instead of 5Ps they often follow 4 Cs – Customer, Cost, Convenience, and Communication.

This year 2.7 billion people are expected to shop online. At the same time, there are 1.13 billion websites. Even with only 200 million active websites, the marketplace is crowded enough for brands to lose consumer’s attention. Thus, any active online business needs digital marketing services.